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Many keyboardists or pianists who have previously owned Kurzweil keyboards say they would never consider buying anything else. So with their range of keyboards and digital pianos tending towards the pricy end of the market, what is it about their products that makes Kurzweil customers so loyal?
Thought Intuitive Design
Kurzweil believe it is because their instruments are thoughtfully designed, high quality and timeless, which is rare in a world where everything has a short shelf life and is made to be just good enough for the job. They state that their main concern has always been to produce the best sound and to listen to what is important to musicians, rather than concerning themselves with what their competitors are doing.
This has often meant that they have lead the way in keyboard technology, and their instruments have been used by well known names in the music industry as well as winning numerous awards. Kurzweil are celebrated for their fantastic sound libraries, packed with unique sounds which have been tuned, looped, noise-reduced, and processed by skilled engineers using state of the art digital technology.
Authentic Orchestral Sounds
These popular sounds include the Triple-Strike piano, genuine orchestral sounds, and realistic vintage sounds from their Classic Keys collection. One good reason why an artist with an existing Kurzweil might stick to the same brand is the company’s policy of non-obsolescence.
They stress the importance of producing instruments that are upgraded, not outdated. Instruments are designed in such a way that the sound libraries from earlier models are compatible with the new versions. By manufacturing instruments in this way, musicians are able to take advantage of new technologies and features without losing all the time and effort they put into programming on their previous keyboard.
Advanced Technology Research
Kurzweils’s continuing quest for more advanced technologies means that they will remain a popular choice for keyboardists and pianists worldwide. One example of their exclusive technologies is the award winning Variable Architecture Synthesis Technology, or V.A.S.T. This is an ultra modern synthesis system which empowers the artist with a degree of expression that is second to none. It can copy most synthesis processes available from other manufacturers as well as including several unique processes.
As long as Kurzweil remain true to their philosophy of listening to musicians and developing new technology to meet their needs, they will retain their place as a leading supplier of top quality keyboard and digital pianos.